General Mills

Tasked with building a recruitment brand from the ground up, assisted in facilitating on-site interviews and focus groups to build personas for college graduates, MBA graduates, IT, and experienced salespeople. Concepted campaign theme and ideated materials. Directed the design team to develop an integrated campaign showcasing how each target would benefit, flourish, and excel at General Mills and their house of brands.

Role: Associate Creative Director, Art Director, and Concept Development

Awards: CEA Grand Prize for a multi-faceted recruitment brand campaign