Chicago Tribune

Challenge:  The Chicago Tribune sought to leverage its unique market position of highlighting multiple perspectives on local, national, and global news. They also wanted to change the perception younger audiences had, feeling they were too conservative.

Result:  Increased awareness across 21-40 year old targets while reinforcing the diversity of perspective.
Awards:  AICP Gold for ”Protest”

How:  Concepted and developed a multi-faceted digital and print campaign juxtaposing the reader's experience with multiple points of view. Worked closely with the director and production team to achieve a striking cinematography style, vividly portraying the feeling of "experiencing” the news. Actively participated in all aspects of production from casting and wardrobe selection to final color corrections and editing.

Role:  Concept Development, Art Director, and Designer